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IDEA
The logo for EXPO 2027 Belgrade reflects the movement, rhythm, and energy of human connection. Inspired by the ripple effect of water, the pulse of sports, and the resonance of music, the design captures how one action—one game, one song, one moment—can send waves across the world.

The circular shapes symbolize motion, unity, and impact, much like how a single note can spark emotion or a single step can lead to a journey. The four extending arcs are a tribute to Belgrade’s bridges—representing the connections formed through sport, music, and shared experiences. This logo is a reminder that when we play together, we create something that lasts far beyond the moment itself.

Expo 2027
Belgrade

Expo 2027
Belgrade

Expo 2027
Belgrade

Category

Visual Identity

Creative & Design

 Sasha Vidakovic@ SVI Design
Joey Lau@ SVI Design


Client

Government of Serbia

BACKGROUND
EXPO 2027 is a global exhibition where nations come together to share ideas, culture, and innovation. Hosted in Belgrade, this edition’s theme, “Play for Humanity – Sport and Music for All,” highlights the power of sports and music to unite people worldwide. More than an event, it’s a celebration of connection, creativity, and the spirit of play.

(Explore all Work)

(Explore all Work)

IDEA
The logo for EXPO 2027 Belgrade reflects the movement, rhythm, and energy of human connection. Inspired by the ripple effect of water, the pulse of sports, and the resonance of music, the design captures how one action—one game, one song, one moment—can send waves across the world.

The circular shapes symbolize motion, unity, and impact, much like how a single note can spark emotion or a single step can lead to a journey. The four extending arcs are a tribute to Belgrade’s bridges—representing the connections formed through sport, music, and shared experiences. This logo is a reminder that when we play together, we create something that lasts far beyond the moment itself.

(Explore all Work)

(Explore all Work)