
IDEA
In today's rapidly changing landscape, the way we engage with art and culture is undergoing a profound transformation. While traditional mediums like newspapers once served as our primary source of information, now we turn to our smartphones for real-time updates. Similarly, art appreciation has shifted from museums to encompass both physical and virtual spaces, reflecting a modern understanding of the world.
CONCEPT
By marrying traditional serif fonts with a contemporary platform, we bridge the gap between classic and modern approaches to art and culture. The choice of serif fonts, reminiscent of newspapers and editorial content, pays homage to our roots while embracing the innovative spirit of our platform.




Category
Identity
Digital
Commercial
Creative & Design
Edward Chiu
Leo Mak
Joey Lau
Client
Arta Tech Fin Limited
BACKGROUND
ARTAZINE is a cutting-edge online editorial platform dedicated to exploring art, culture, crypto, gaming, NFTs, and the latest metaverse projects. Aiming to provide insights into these evolving domains, making them more accessible to the public.