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IDEA
Millennials are always confused by their self-identity. They are interacting all day but almost entirely through a screen. They might look calm, but they’re deeply anxious about missing out on something better. Therefore, World Trade Centre is telling the audience thatbeing yourself is the most powerful weapon for living in the community. No one can define you but yourself.

World Trade Centre

World Trade Centre

World Trade Centre

Category

Identity

Creative & Design

Brain Wu
Joey Lau


Client

Hong Kong World Trade Centre

Building a new image to WORLD TRADE CENTRE with 3  “W” - I am WHERE I am, I am WHAT I am, I am WHO I AM. The 3” W” is also something that all our audience have all grown up with and always known and a signal of how this place will be closely connected to the digital media world.

(Explore all Work)

(Explore all Work)

(Explore all Work)