IDEA
Millennials are always confused by their self-identity. They are interacting all day but almost entirely through a screen. They might look calm, but they’re deeply anxious about missing out on something better. Therefore, World Trade Centre is telling the audience thatbeing yourself is the most powerful weapon for living in the community. No one can define you but yourself.
Category
Identity
Creative & Design
Brain Wu
Joey Lau
Client
Hong Kong World Trade Centre
Building a new image to WORLD TRADE CENTRE with 3 “W” - I am WHERE I am, I am WHAT I am, I am WHO I AM. The 3” W” is also something that all our audience have all grown up with and always known and a signal of how this place will be closely connected to the digital media world.
